Are You Ready For Me?

"Are You Ready For Me?" is another single released from the upcoming band Pretty Vicious. The song title already implies that the band are quickly climbing up the ranks and aim to streamline their music in the likes of britpop hit Oasis and Punks finest Sex Pistols. The video is entirely shot in black and white, gaining a similarity of the music video "Cigarettes and Alcohol" by Oasis which I previously researched. If you listen to the two songs you instantly realise the strength and overdrive of the songs. Pretty Vicious are attempting to follow the footsteps of the britpop giants which shaped a generation. The Video features coloured flickers as if the camera is somewhat "Jolting" or lagging due to damage. This gives a distinctive edginess as well as a retro camera feel. This is an effect I would personally like to recreate in the editing of my music video. The video again focuses on the band as if they were performing live, giving a personal feel to the video and the track. The video exploits the harsh and "out there" body language of the whole entire band, mainly focusing on the frontman. This music video also has a large film noir element, focusing on light, shadows and silhouettes surrounding the band as a whole as well as individually. This is something I have already previously researched and would like to include in my music video. Additionally, this music video features a nice double vision effect, reflecting the distortion and overdrive of the track further. This is another effect I would personally like to exploit in my music video.

The alternate Lyric Video for this track is also a large inspiration if I choose to move down the lyric video route as it features a numerous amount of flickers and chaotic quick cuts to match the overdrive and tone of the track.

Cave Song

"Cave song" is the Ep released from Pretty Vicious; a small band from Wales who are up and coming through the ranks. The song is a diverse crunchy punk sound with heavy inspiration from bands such as the Sex Pistols alongside Oasis and The Arctic Monkeys. The video displays the grind of life in the working class. This is shown through quick cutting scenes of teenagers running about on council estates, breaking into private property and setting off flares in a skate park. Alongside these scenes, the band are heavily features as the are the main focal point of the video. The band appear to the audience to be playing in an abandoned warehouse/building type of place. This reinforces the grind of the working class and not having a lot of money. Shots of the front man on his own separately highlights his importance and vocals in the band. The video does a great job of matching with the lyrics. Scenes of the band putting out and smoking fags linking to the lyric portrays a great affect on the audience, giving a visuality and life to the lyrics on the track. This also links to the children being "children of the streets", giving them purpose and significance to the video. This is further reinforced by the shot of all the band sitting together doing nothing in time with the lyric "days just slowly drag", further giving visualisation to the lyrics on the track. This is a music video that I have found most inspiring as personally I like the way that all the quick cuts and shots give an edgy and pumped up effect to the audience. I also like the location of the video being in an abandoned warehouse type place, similar to the "Pacifier" video I researched previously. This is likely going to be the location of my music video as I like the effect of no one else viewing the band just you individually, giving a more personal message to the viewer/audience. I highly recommend watching this music video.

Synergy Across Media Texts

Synergy is the combination of individual entities across multiple platforms to promote a brand. Synergy allows the brand to become recogniseable to the audience and gives the audience to ability to seperate it from others. This is because synergy has been used across different platforms so that elements of the product can become identifiable. This can be achieved through manby things such as the typography or phrases used.

Hello

The lyric video to Oasis' "Hello" is very iconic for the time that it was made. The lyric video was made earlier on this year and does a superb job of capturing the britpop era. Trends such as the mods and the reign of thatcher are covered and both the front men Liam and Noel are used humorously but very subtly. The Video is made from very few animation frames causing a jittery and "rough" affect as it does not run smooth. This is symbolic to how wild and unsteady the britpop era in the 90s was. Symbols such as images of fry ups and the queen are used to portray our country and how unique it is. This is truly an inspiration to me!

Paint It Black

The lyric video to "Paint it black" uses compelling transitions and effects to visualise the lyrics of the song to the audience. The video only uses three colours; red, white and of course black. The use of paint splatters and dripping paint add to the visualization of the lyrics. Backgrounds with paint splatters are used to shape meaning and understanding for the audience. Transitions from lyric to lyric is really effective in this lyric video. This is really effective of portraying the meaning of the song!

(I Can't Get No) Satisfaction

This Lyric video is very iconic as it attempts and succeeds in recreating the 60s vibe of the rolling stones. This is achieved through the poker dot/comic book style visuals created through animation. This re creates the retro feel as if you were reading a comic book, The Rolling Stones are the characters and they're speech is the lyrics. This may of been done to reminisce people who used to love The Rolling Stones as kids and would read up about them in magazines. This certainly achieves the retro look of the 60s and uses live performances of The Rolling Stones to give a more moving and live effect on the lyric video. This is a true inspiration to me and the making of my music video!

Lyric Videos

Lyric videos are an alternate to regular music videos and provide a focus towards the lyrics and words of the song. This is usually done by the use of animation and has become more popular in the last year or two. This can provide me with a totally different route to follow. This will allow my video to become heavily different to the majority shining light on the unique qualities of the band and me as a media student. Lyric videos are very interesting as they are new and are being made for some old songs, I will be looking on how modern editors and film makers are trying to recreate that retro feel that the song has in the lyric videos.

Cigarettes and Alcohol

"Cigarettes and Alcohol" was the 4th single from Oasis's debut album "Definitely Maybe". Another video that perfects the use of the black and white effect. This video captures the freedom and mentality that music and rock and roll brings. This video mainly centres and revolves around the band focusing on the frontmen mainly which are Liam and noel Gallagher. This is personally one of my favourite music videos because of the message it portrays and the way that the frontmen are depicted. This has spurred the inspiration to focus my video around the band on a stage as if it were a live performance.

 

Are You In Love With A Notion?

"Are you in love with a notion" is the first single from The Courteeners 3rd album ANNA. As well as being a brilliant song, the music video is very iconic and visually impeccable. The video is shot all in black and white to give a retro 50s feel to the modern world and modern love. An inspiration to me in this video is the use of reversing the footage. This creates an alternate but stunning visualisation of love and the world. Shots such as the flowing of the girls hair is reversed in brilliant timing. This is and idea that I would like to re create in my music video to recreate the effect it had on me when i first saw this music video.