Wednesday, 29 March 2017
Digipak
Taking a second look at my digipak drafts I noticed that I was only drafting the front cover of the entire digipak. Straight away I searched online for a free download of a digipak template. This had the exact measurements of a regular digipak with outlines of the spine and disc slot. I chose this option instead of designing it myself as it would heavily help with managing my time to editing my music video. I decided to integrate my previous ancillary tasks together to for fill the front, back and inside panels. I uses logos and art work the band had sent me via emails containing three different logos.I managed to intertwine all three into the one digipak to promote the band as much as possible through one piece. The front and back cover also follow the codes and conventions of my video which is to base it round a live performance. This is evident from the crowd on the back cover and the microphone on the front cover. As the digipak is advertising a single from the band, I listed the one track on the back cover where tracks are generally listed and also advertised it on the front of the digipak, following the codes and conventions of real media products. On the inside covers, I liked the idea of it being a blackout with only the band's name on the inside cover and disc slot. I thought this would give and edge promotion for the band as they're logo would pop out to the consumer and remain. This means that the consumers of this media product are p[passive as they're consuming without any extra effort. I chose the front cover image to be the same as my promotional poster as consumers can recognise the digipak from the poster and vice versa. Overall, I am very pleased with the outcome of my full draft.
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